Product Design: EduFlex software platform and integrated eLearning course design
Identify a new eLearning training solution that would allow Pure Learning, a division of Underwriters Laboratories, to depart from their Flash dependent platform and establish the future of their eLearning services for global clientele. The solution needed to be responsive to meet growing demands of mobile access, integrate with the company’s proprietary LMS, and meet a long list of specific business and advanced training requirements.
The company had experienced an unsuccessful consulting endeavor followed by a discouraging capability analysis of third party and open source software options. These circumstances left the playing field for the company’s product future cleared for bold new ideas. Personally knowing the company had incredibly capable talent, I proposed designing and developing a new proprietary software platform in-house. It would be known as EduFlex. EduFlex would consist of an LMS integrated platform that delivered its own responsive eLearning courses. As Creative Director, I took the design and development lead collaborating with cross-department teams in the product design software creation following an agile-like, iterative approach. In-depth collaborative efforts encompassed research, business goal alignment, detailed requirements, design thinking, conceptual design and wireframes, instructional systems design framework, prototypes, user task flows and overall user experience, information hierarchy, user interfaces, theme integration, typography studies, legibility testing, accessibility, translation, narration audio, interactive design, streaming video, animation, gamification design, web development, design systems, sales promotion support, standards creation and user testing. Phased development continued beyond the initial launch for added functionality. In addition to supporting all levels of design, I also contributed to multiple product innovations including a virtual roadmap storytelling integration with branched scenario capabilities, templated course development systems and interactivity design.
EduFlex became a market-leading eLearning product unmatched in responsive web functionality and other advanced capabilities by any global competitor in the commercial eLearning space at the time of its release in 2013. It became a reality through the strong collaboration of a group of extremely talented coworkers who shared the vision and value of building a market-leading, cutting-edge product. EduFlex also became the company’s most successful proprietary eLearning software with use spanning 10 years. It delivered hundreds upon hundreds of rich training solutions for over 70 global clientele such as Johnson & Johnson, Pfizer, Amgen, Stryker, Bausch & Lomb, Merck, HCSC, Blue Cross Blue Shield, Cardinal Health, Reckitt Benckiser, U.S. Food and Drug Administration (FDA), Novo Nordisk, Siemens, Sanofi, McDonald’s and Mattel helping to generate millions of dollars. New capabilities of the platform, and library of courses built within it, elevated learning experiences and helped global organizations succeed while simultaneously improving in-house eLearning course development time for the team by fifty percent.
Creative direction, product management, cross-department collaboration, team leadership, research and design strategy, conceptualization, design thinking, user experience, survey development, design systems and development templates, interface design, innovation, typography and information hierarchy, interaction and gamification design, branding and graphic design, testing, file naming, structuring and standards development
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