About Carl Owens
A creative visionary and strategic leader with strong initiative. Carl utilizes his ability to bring teams together, combined with conceptual skills and award-winning art and marketing design, to deliver forward-thinking communications across print and digital channels. He possesses a strong proficiency across various software including the Adobe, Microsoft and Google suites which provide a core set of tools to accomplish any challenge. With +10 years’ experience as a Creative Director, +5 years brand management, +29 years in graphic design and marketing, and +17 years in aesthetic-driven learning experiences, his ability to imagine, think big and bring concepts to life has led to a solid track record of success.
A drive to holistically elevate College of the Mainland’s brand, marketing, fundraising initiatives and student experiences have contributed to his recent success as Creative Services Manager. He collaborates daily with the marketing team and strategically creates forward-thinking designs for campaigns and other collateral development across multiple channels. He has been a key contributor bringing in the college’s first-ever marketing awards. Over the past two years he has won three gold medals and three bronze awards for his marketing design work in the National Council for Marketing & Public Relations (NCMPR) Medallion Awards. Carl has also taken initiative to evolve the college brand including the design introduction of the “brand box” (which creates visual structure and distinction of the college’s primary logo in print and digital), the redesign of the college’s mascot logo to artistically represent in one element the determination and focus of a COM fighting duck while driving student engagement, a redesign overhaul of the Lifelong Learning catalog to garner community brand affinity, design of the college’s first donor wall to encourage cause-driven fundraising through its tiered design approach (leading to a +800% donor increase), and a design overhaul of executive presentations to elevate brand integrity. Carl’s initiative to redefine the college’s brand image and typography communications have helped position the college with its target audiences for a richer brand experience. He has designed and integrated over 22 large-scale wall murals and redefined spaces across campus interiors adding an artistic aesthetic experience for students. He has designed multi-channel marketing campaigns including the creation of social media graphics, email marketing, brochures, flyers, posters, magazines and catalogs, direct mail, tagline ideation, donor materials, event graphics, promotional swag, invitations, billboards (OOH), geofencing, vehicle graphics, logo design, motion design video with sound design and 2D animation. He has also designed and led implementation of building channel letters, signage, wayfinding, landscaping design, water tower graphics, executive PowerPoint presentation decks, a crisis communication flip book and brand guidelines development (redesigned and significantly expanded from the ground up). His role often collaborates with all levels of employees while managing and maintaining relationships with creative partners. These efforts have contributed to increased donations, record student enrollment and increased levels of student event engagement.
In his previous role as Creative Director & Manager of Multimedia Design and Development at Underwriters Laboratories (UL) Pure Learning (a SaaS company now known as UL Solutions), he cultivated and led a high-performing creative team of 12 in-house and remote multimedia designers across five states and Canada, a remote audio team of two and numerous international vendors in the creation of +1,500 custom-designed, compliance-based online learning solutions, delivered to 50 countries across a global portfolio of over 70 companies. He helped establish differentiating, market-leading products while delivering exceptional customer service to build long-term business value. Clients across the biotech, pharmaceutical, medical device, life sciences, healthcare and other industries included Johnson & Johnson, Merck, Amgen, Blue Cross Blue Shield, HCSC, Novo Nordisk, Reckitt Benckiser, Bausch and Lomb, U.S. FDA, Pfizer, Stryker, Novartis, Celgene, Cardinal Health, Siemens and Sanofi. With an entrepreneur mindset, Carl strove to revolutionize how the transfer of knowledge combined with learning methodologies and artistic visuals could empower learners. Carl proactively collaborated with all company departments, interfaced with all levels of executives and improved team productivity through mentoring and many other tactics.
Committed to driving company success, he adopted an additional simultaneous role at UL supporting marketing B2B efforts designing trade show graphics, signage, posters, direct mail, software how-to documentation, promotional videos and social media graphics. Carl also initiated, conceptualized and led the interior design for two UL office lobbies in Princeton, New Jersey and Houston, Texas to elevate brand equity and visually align the environment’s aesthetic with the company’s value proposition.
Prior to those roles above, Carl worked for United Space Alliance (USA), a NASA contractor, implementing updates to Space Shuttle technical blueprints, Hernandez Engineering designing database UI/UX for the Harris County Department of Education (HCDE) and custom interactive training development for the U.S. Meat Export Federation. While at Bastion Technologies, another NASA contractor under supervisor and owner Jorge Hernandez, he designed NASA proposals as well as a website for NASA’s Texas Aerospace Scholars program that taught young kids about planet Mars. Previous to that role, he worked onsite at NASA Johnson Space Center (JSC) matting and framing, with immaculate attention to detail, signed astronaut and Space Shuttle photographs for numerous world dignitaries including U.S. President Bill Clinton, presidents of Spain, Italy and many others. Early in his career, he obtained a NASA JSC clerical summer internship where his ambitious efforts led to receiving a distinguished NASA GEM award in a short span of time.
At one time, Carl worked at Six Flags AstroWorld in Houston, Texas drawing caricatures. This experience later led to opportunities that included drawing a caricature of the head director of NASA Johnson Space Center (George W.S. Abbey), retirees at NASA, guests at the Lunar Rendezvous Festival and dozens upon dozens of coworkers.
Copyright © 2024. All rights reserved. This site is the design portfolio of Carl Owens. All content, imagery, videos, and photography on this site are copyright of Carl Owens, Underwriters Laboratories (UL), EduNeering Holdings, Inc, College of the Mainland or other businesses and may additionally be trademarked. No portion of this site and its respective pages may be redistributed, copied, shared or reproduced in any form or fashion without expressed written consent from Carl Owens or the respective owners of copyrighted and trademarked material.