About Carl Owens

    Carl Owens is a strategic creative leader, an award-winning designer and artist, and visionary who is passionate about design, aesthetics and communications that improve the lives of others. He infuses new challenges with a bold imagination to innovate and develop engaging solutions. He is a strong problem-solver and strategically approaches decisions with an analytical and objective mindset to understand impacts and alternative perspectives. With a high proficiency in tools like the Adobe Creative Suite and Microsoft Office, he possesses a wide range of experience across adult learning, marketing, branding and environmental collaborating with executives, stakeholders, cross-functional teams and others to achieve organizational goals. He proactively pushes for continuous improvement and enjoys designing on any scale, from marketing campaign collateral, to billboards, to facades of buildings incorporating strategic approaches in user empathy, design psychology, typography, information design (including Edward Tufte principles), clear space, dynamic layouts, color theory and more.

    Carl has had the opportunity to design and lead the creation of assets for Fortune companies and many other organizations including Underwriters Laboratories, NASA, Johnson & Johnson, Hilti tools, Siemens, Sanofi, Amgen, Blue Cross Blue Shield, Merck, Reckitt Benckiser, Kaiser Permanente, Pfizer, British Petroleum, Northrop Grumman, the U.S. FDA, Texas A&M and College of the Mainland.

    From 2022-2024 he led College of the Mainland to win its first-ever gold medals (4) in the NCMPR Marketing awards. He possesses a strong growth oriented mindset and is always looking for new opportunities to learn and make a difference.

    Throughout his career, employers have routinely relied on Carl to conceptualize effective design solutions and proactively take the lead for critically important initiatives. These have included:

    • Leading the collaborative and cross-functional proprietary design of a multi-million dollar adult learning training software, EduFlex, from scratch (including responsive UI, UX and interactive modules) used to train Fortune company employees around the globe
    • Leading all creative eLearning innovation efforts for Underwriters Laboratories Pure Learning (now known as UL Solutions) including process efficiencies, interactive module design and streaming video integration
    • Event branding, presentation decks and marketing collateral for Underwriters Laboratories (UL) corporate events hosting hundreds of high-profile Fortune 100 and 500 global clientele
    • Designing and leading development, with direct customer facing, on high-profile, classified custom adult learning training projects for Johnson & Johnson, Vistakon, McDonald’s, Hilti, Northrop Grumman, Amgen, HCSC and many others
    • The design of business-critical contractor proposals to NASA
    • The proposal design for College of the Mainland’s decennial reaffirmation of accreditation by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)
    • Thoughtfully and strategically designing a college’s complete wayfinding system (interior and exterior)
    • Leading the LMS brand integration for all of Underwriters Laboratories Pure Learning’s global clientele (now known as UL Solutions) which included landing page and login page designs
    • Designing and developing from scratch, a set of comprehensive college brand guidelines extending well beyond 100 pages with ongoing brand management
    • Strategically conceptualizing, designing and implementing a new college mascot logo that reflected the spirit of the student body and institutional goals
    • Event branding and marketing collateral for numerous college events including +50 student events, 4 facility grand opening events, multiple open house events, approximately one dozen donor events, art gallery shows, college music events, and 4 large (+1,000 attendees) outdoor community events
    • As brand manager, introduced the concept of the “brand box” design element for College of the Mainland driving increased brand awareness and equity across print and digital marketing collateral
    • Reimagining college graduation ceremony display graphics and commencement program materials for elevated brand equity and experience
    • A logo design for Merck Pharmaceuticals’ internal Clinical Learning Management System (CLMS)
    • Web design for a high-profile business partnership between UL and Seventh Generation
    • Strategically revolutionizing a college’s core marketing structure of all collateral development by ideating a divisional approach for what Carl introduced as Institutional-based versus Event-based design increasing brand flexibility and foundational brand integrity simultaneously
    • Designing a college’s first-ever donor wall contributing to +800% donor growth
    • Reimagining and branding of an old vacant facility for new college occupancy that included a grand opening event attended by a U.S. House Representative, Senator and other community leadership figures
    • Cutting matboards at NASA JSC to absolute perfection for framing of signed astronaut photos ultimately delivered to U.S. president Bill Clinton and other world leaders

    All of these projects and many others led to very successful outcomes.

    Carl has proven his ability as an integral team player to collaboratively deliver strategic solutions for high-profile clients, executives and stakeholders. He has a desire to take every project to the next level ultimately striving to connect on all levels with target audiences. Carl has a solid track record of success as a creative director, adult learning expert, creative services manager, brand manager, marketing designer, environmental designer, graphic designer, multimedia designer, interior designer and landscape designer.

    Carl possesses a strong proficiency in the following software and technology including Adobe Photoshop, Illustrator, InDesign, After Effects, PowerPoint, Excel and Word.

  • Adobe Firefly AI
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe After Effects
  • Adobe Media Encoder
  • Adobe Premiere
  • Adobe Animate
  • Adobe Acrobat
  • Adobe Audition
  • Adobe Dreamweaver
  • Radiant Photo
  • Google Suite
  • Microsoft Word
  • Microsoft PowerPoint
  • Microsoft Excel
  • HTML
  • CSS
  • MailChimp
    • Copyright © 2024. All rights reserved. This site is the design portfolio of Carl Owens. All content, imagery, videos, and photography on this site are copyright of Carl Owens, Underwriters Laboratories (UL), EduNeering Holdings, Inc, College of the Mainland or other businesses and may additionally be trademarked. No portion of this site and its respective pages may be redistributed, copied, shared or reproduced in any form or fashion without expressed written consent from Carl Owens or the respective owners of copyrighted and trademarked material.