Copywriting: Video Script

THE NEED
The Underwriters Laboratories (UL) Pure Learning marketing department needed to develop a B2B promotional video for YouTube. The video would establish UL as a respected leader and pioneer who continued to evolve and build a safer world. I was asked to write the introductory paragraph for voiceover.

WRITING EXAMPLE FOR UL VIDEO

In a world full of change, one thing remains constant. For over a century UL has pioneered the safety challenges of tomorrow to bring peace of mind today. We’re using our expertise to reach beyond 23 billion certified products to touch more lives, in new ways, every day. At UL we’re embracing new technology to build a brighter, safer future for families, communities and work forces around the world.