Writing: Catalog Elements
College of the Mainland’s Lifelong Learning catalog contains a large amount of content. Departments who collect and supply that content focus primarily on the class content such titles, dates, prices and descriptions. However, the remaining areas require a proactive eye and content creation effort to bring the catalog together as a cohesive publication.
Throughout the triannually published catalogs, I have written various paragraphs, instructions and tag lines. A few examples include:
Additionally, the following content below was originally provided for a travel section as general information without structure or hierarchy. I rewrote all portions and restructured the content posing an initial question and created sublevel headers. The second content section, Pick a Sign-up option, was broken down into visual numbered options for clarity. Using my previous background experience writing instructions for global training solutions, information was rewritten in an easy to understand format.
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