Marketing Elearning Pro-bono: Wellness & Nutrition

Design excerpt taken from wellness and nutrition training executable. Copyright EduNeering Holdings, Inc.

Design excerpt taken from wellness and nutrition training executable. Copyright EduNeering Holdings, Inc.

Design excerpt taken from wellness and nutrition training executable. Copyright EduNeering Holdings, Inc.

Design excerpt taken from wellness and nutrition training executable. Copyright EduNeering Holdings, Inc.

THE NEED
Create a short wellness and nutrition elearning pro-bono executable. The piece would be distributed to select client audiences to help raise employee awareness of unhealthy eating.

MY APPROACH
Knowing most people are not thrilled with the idea of taking training, the design utilized an array of approachable strategies to ease viewer’s anxieties including warm colors and natural textures to soften mental barriers of training. Corporate design aesthetics were purposefully avoided utilizing an empathetic mindset. Introductions to each chapter featured a short country jingle audio piece and navigation elements explored a casual user interface displaying the words “Move along” with a fun arrow versus a dry typical phrase like “Click here to continue.”

THE RESULT
The wellness and nutrition awareness piece received very positive feedback from internal stakeholders and external clients. The piece became a catalyst for future business.

MY ROLE
Design thinking, graphic design, theme design, eLearning development, HTML, CSS, Flash, motion design, animation, sound design