50th Anniversary Theatre Season Brochure

THE NEED
The COM Theatre needed a new season brochure to not only advertise the 2023-2024 season performances, but also commemorate the golden 50th anniversary of the theatre. In addition, the piece would need to display high-caliber design reflecting the recent recognition of College of the Mainland ’s Theatre program as the first and only collegiate theatre program in the state of Texas to achieve exemplary status from the Texas Educational Theatre Association.

MY APPROACH
Working with H. Russ Brown and the theatre staff, a design approach was conceptualized for the new season. A dynamic photo evoking a sense of raw energy was selected and placed into the cover’s composition. Gold effects were placed on typography with a gold logo seal created and designated for the 50th season. Photoshop Beta Generative Fill was used to expand the tree and fence background image appearing behind the display of season shows aligning with the director’s newly written play titled Hooey-Hahs and Foofaraws. Calendar and form content was given a clean appearance utilizing clear space and carefully crafted hierarchies for legibility and ease of use.

THE RESULT
The brochure was well-received by the theatre director and staff.

MY ROLE
Logo design, typography, color, graphic design and layout