Annual Report

Copyright 2023 College of the Mainland.
Copyright 2023 College of the Mainland.
Copyright 2023 College of the Mainland.
Copyright 2023 College of the Mainland.
Copyright 2023 College of the Mainland.

THE NEED
Create a printed annual report for College of the Mainland in a format that had never been done before at the college. The design piece would not only document finances from the previous year, but also in its craft reflect on the institution as an established leader in providing education excellence through its achievements, ambitions and student successes.

MY APPROACH
Working with stakeholders and collaborating with all members of the marketing team, we developed a publication that would appeal to various target audiences within the community at large. Design efforts took a clean, bold and modern approach to align with the college’s overall brand while being mindful of engagement, diversity and funnel opportunities. The design strategy also focused on incorporating a variety of exploratory layouts, color and typography to maintain interest on a piece pushing 30 pages. I crafted an engaging cover that utilized a diecut approach mimicking the appearance of dynamic bar graphs to align with the report’s data while revealing the underlying core purpose of the institution: student success.

THE RESULT
The annual report was received very positively within the college and the community. The piece established a new level of integrity for the institution while delivering key performance metrics.

MY ROLE
Research, design strategy, design thinking, branding, all graphic design and layout, copywriting support

    • Copyright © 2023. All rights reserved. This site is the design portfolio of Carl Owens. All content, imagery, videos, and photography on this site are copyright of Carl Owens, Underwriters Laboratories (UL), EduNeering Holdings, Inc, College of the Mainland or other businesses and may additionally be trademarked. No portion of this site may be redistributed, copied, shared or reproduced in any form or fashion without expressed written consent from Carl Owens or the respective owners of copyrighted and trademarked material.