Annual Report

THE NEED
Create a printed annual report for College of the Mainland documenting finances from the previous year, and in its craft reflect on the institution as an established leader in providing education excellence through its achievements, ambitions and student successes.

MY APPROACH
Working with stakeholders and collaborating with all members of the marketing team, we developed a publication that would appeal to various target audiences within the community at large. Design efforts took a clean, bold and modern approach to align with the college’s overall brand while being mindful of engagement, diversity and funnel opportunities. The design strategy also focused on incorporating a variety of exploratory layouts, color and typography to maintain interest on a piece pushing 30 pages.

THE RESULT
The annual report was received very positively within the college and the community. The piece established a new level of integrity for the institution while delivering key performance metrics.

MY ROLE
Research, design strategy, design thinking, branding, all graphic design and layout, copywriting support