Campaign: Opening Doors Promise Scholarship
English / Spanish zipper pull, fold-out mailers stacked. Copyright 2024 College of the Mainland.
English / Spanish zipper pull, fold-out mailer opening. Copyright 2024 College of the Mainland.
English / Spanish zipper pull, fold-out mailer fully opened. Copyright 2024 College of the Mainland.
December 2023 Galveston Daily News half-page newspaper ad. Copyright 2024 College of the Mainland.
Promise digital ads. Copyright 2024 College of the Mainland.
Billboard (OOH). Copyright 2024 College of the Mainland.
THE NEED
Develop themed marketing materials geared towards recent high school graduates in the college’s taxing and service districts to drive awareness for the “Opening Doors Promise Scholarship” program (which allows students to attend College of the Mainland for free). Channels will include social media, YouTube (20 second video), billboard (OOH), print mailer and sticker swag sheet, newspaper half page ad, commencement program ad, digital targed ads and web landing page (com.edu/promise).
MY APPROACH
My campaign design presented a minimalist approach utilizing a limited palette for a bold, striking appearance. I incorporated photos of actual students for authenticity, as well as an integration of architectural elements from campus photographs to give pieces a visually disruptive edginess for a high school audience. Collaborating with the team, I contributed to the messaging ideation “Like for real” as an authentic and relatable messaging tone for the intended audience.
THE RESULT
The Promise Scholarship campaign continues to be successful helping transform the lives of disadvantaged students while contributing to college enrollment levels hitting new records.
MY ROLE
Research, design strategy, branding, graphic design and layout, content strategy, project management