The Underwriters Laboratories (UL) Pure Learning office lobby located in Princeton, New Jersey (Now UL Solutions) was in need of a modern facelift that reflected the company’s technological prowess. They just didn’t realize it.
With a strong personal interest to help improve and modernize the lobby space frequently visited by high profile global clientele, I explored interior design options on my own time. Using photographs of the lobby and the adjacent front desk, mockups were created using Photoshop to introduce furniture, typography and new wall colors aligned to the UL brand palette. Two talented designers on my team, excited about the transformation potential, joined in and helped research various furniture options. Final interior design upgrade recommendations were presented to the CEO and executive leadership, and were very well-received. A budget was allotted, not only to upgrade the Princeton lobby, but also the Houston office lobby that was also in dire need of a change.
By taking initiative, it allowed others to see a new potential of what could be, resulting in two office lobbies being completely transformed. Changes brought new life to the spaces and evoked a positive reflection of the company’s true prowess instilling a greater sense of confidence for its global clientele and new life to the office for employees.
Research, design strategy, brand strategy, conceptual design, interior design, graphic design, executive collaboration
Copyright © 2023. All rights reserved. This site is the design portfolio of Carl Owens. All content, imagery, videos, and photography on this site are copyright of Carl Owens, Underwriters Laboratories (UL), EduNeering Holdings, Inc, College of the Mainland or other businesses and may additionally be trademarked. No portion of this site may be redistributed, copied, shared or reproduced in any form or fashion without expressed written consent from Carl Owens or the respective owners of copyrighted and trademarked material.