First Annual Summer Nurse Camp: College of the Mainland (COM)
College of the Mainland’s (COM) first annual Summer Nurse Camp, partnered with CompassRN, would be offering a three-day camp in July 2023 providing the opportunity for local area high school students to learn about the various components of a nursing career through hands-on activities and demonstrations taught by COM faculty. Brand identity, badge identification, custom certificates, signage and presentation templates were some of the marketing materials needed.
Working closely with the Nursing director, college faculty, staff and camp partnerships, messaging was conceptualized for t-shirts and other collateral. The camp brand identity established an inspirational message of “Future Nurse” instilling confidence in each student who wore it. The logo design integrated a stethoscope in a playful manner while creating an overall medical aesthetic with color and typography. The college logo and CompassRN partnership logo were required additions to the brand identity.
The first annual nurse camp was very successful as a result of strong collaboration between multiple teams and partnerships. Activities included CPR demonstration, a nutritional escape room, infant/toddler/elder safety and an Anatomage Table [3D anatomy visualization and virtual dissection model] tournament. Though only three days, the nurse camp was able to achieve its goal of introducing high school students to the nursing field and exploring the possibilities from higher education.
Design strategy, brand identity, typography, graphic design and layout, project management
Copyright © 2023. All rights reserved. This site is the design portfolio of Carl Owens. All content, imagery, videos, and photography on this site are copyright of Carl Owens, Underwriters Laboratories (UL), EduNeering Holdings, Inc, College of the Mainland or other businesses and may additionally be trademarked. No portion of this site may be redistributed, copied, shared or reproduced in any form or fashion without expressed written consent from Carl Owens or the respective owners of copyrighted and trademarked material.