Conference Event Branding

Copyright 2023 NEASC.

Copyright 2023 NEASC.

Copyright 2023 NEASC.

THE NEED
New England Association of Schools and Colleges (NEASC), a globally recognized standard of excellence, was in need of a fresh new branded approach for the 2022 Building Community and Resilient Leadership conference event held in December at the Renaissance Boston Waterfront Hotel. The new cohesive design and theme would express notions of smart, classic, modern and high quality across email, retractable banners, posters, PowerPoint, social media, signage and online platforms. Ultimately, the visual identity would build upon NEASC’s rich history and integrity for its first back-in-person event following the pandemic. All aspects of collateral pieces would be strictly limited to using only NEASC brand colors and brand fonts.

MY APPROACH
Working closely with the NEASC team, a vision of the event goals and collateral were discussed followed by a period of research and concept development which would guide the path forward. Once a visual direction was selected, timelines were created and priority deliverables established. Theme elements were carried over for consistency used across different design formats for both print and digital, vertical and horizontal applications.

THE RESULT
NEASC had a successful event in early December 2022. Visit the NEASC Facebook site to view some of the conference event photos: www.facebook.com/NEASC.since1885

MY ROLE
Research and strategy, team collaboration, illustrations, textual logo development, event branding, graphic design