Conference Event Branding
New England Association of Schools and Colleges (NEASC), a globally recognized standard of excellence, was in need of a fresh new branded approach for the 2022 Building Community and Resilient Leadership conference event held in December at the Renaissance Boston Waterfront Hotel. The new cohesive design and theme would express notions of smart, classic, modern and high quality across email, retractable banners, posters, PowerPoint, social media, signage and online platforms. Ultimately, the visual identity would build upon NEASC’s rich history and integrity for its first back-in-person event following the pandemic. All aspects of collateral pieces would be strictly limited to using only NEASC brand colors and brand fonts.
Working closely with the NEASC team, a vision of the event goals and collateral were discussed followed by a period of research and concept development which would guide the path forward. Once a visual direction was selected, timelines were created and priority deliverables established. Theme elements were carried over for consistency used across different design formats for both print and digital, vertical and horizontal applications.
NEASC had a successful event in early December 2022. Visit the NEASC Facebook site to view some of the conference event photos: www.facebook.com/NEASC.since1885
Research and strategy, team collaboration, illustrations, textual logo development, event branding, graphic design
Copyright © 2023. All rights reserved. This site is the design portfolio of Carl Owens. All content, imagery, videos, and photography on this site are copyright of Carl Owens, Underwriters Laboratories (UL), EduNeering Holdings, Inc, College of the Mainland or other businesses and may additionally be trademarked. No portion of this site may be redistributed, copied, shared or reproduced in any form or fashion without expressed written consent from Carl Owens or the respective owners of copyrighted and trademarked material.