B2B Campaign: Reach New Frontiers (Underwriters Laboratories — UL)
Reach New Frontiers Campaign. Copyright 2024 EduNeering Holdings, Inc.
THE NEED
The UL marketing department ideated a “Reach New Frontiers” campaign tagline and needed a concept and design to draw engagement across various channels.
MY APPROACH
Utilizing a simplistic, bold aesthetic alluring to new frontiers beyond, a rim-lit Earth captured the focal point of collateral. A red UL logo set to the upper right branded the piece with sans-serif typography anchoring a sense of modernism.
THE RESULT
The campaign was a success determined by key performance indicators of engagement and leads for new business.
MY ROLE
Design strategy, brand identity, typography, graphic design