Exhibition / Trade Show (U.S. and Europe)
Underwriters Laboratories (UL) Pure Learning was in need of design for exhibition walls, a poster, tabletop graphics and event collateral for events in the U.S. and MedTech Europe (Germany).
Working closely with the marketing team to strategize KPI visualization and target audiences, I developed a cohesive on-brand triptych with bold simplicity evoking approachability and solution-oriented prowess.
The designed event materials proved to be successful contributing to new lead generation and business.
Research, design strategy, brand strategy, graphic design and layout
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