Exhibition / Trade Show (U.S. and Europe)
UL exhibition tabletop graphics. Copyright 2023 EduNeering Holdings, Inc.
Copyright 2023 EduNeering Holdings, Inc.
See actual graphics from this photo above. Copyright 2023 EduNeering Holdings, Inc.
MedTech Europe UL poster and exhibition booth (8ft tall wall graphic). Copyright 2023 EduNeering Holdings, Inc.
THE NEED
Underwriters Laboratories (UL) Pure Learning was in need of design for exhibition walls, a poster, tabletop graphics and event collateral for events in the U.S. and MedTech Europe (Germany).
MY APPROACH
Working closely with the marketing team to strategize KPI visualization and target audiences, I developed a cohesive on-brand triptych with bold simplicity evoking approachability and solution-oriented prowess.
THE RESULT
The designed event materials proved to be successful contributing to new lead generation and business.
MY ROLE
Research, design strategy, brand strategy, graphic design and layout