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Building Naming Donor Event

Designed framed image with rich typography. Copyright 2024 College of the Mainland.

THE NEED
College of the Mainland’s (COM) new Administration Building was in need of channel lettering due to a very generous donation by the Doyle family. No campus building had ever had a donor name applied to it, so a new standard would be established in the process. Other creative assets included the development of a custom Photoshopped image to be framed that would be presented to the donor at an unveiling event, a digital invitation, event flyer and graphics to be printed on cookies.

MY APPROACH
The Administration Building was photographed and Photoshop work began visualizing a number of realistic signage approaches that aligned with building architecture. The proposed channel lettering was strategically designed to be legible from parking lots, but not so large that it would overpower the college name and logo from campus perimeter views. Lettering design concepts utilizing the brand font were shared with the president who selected the version to move forward into production. Specific building measurements were acquired and letter thickness tests helped determine the final scale and lettering placement. Careful typography adjustments were made to ensure production would result in a professional appearance representative of the institution’s pursuit of excellence.

THE RESULT
The Doyle Family Administration Building represents a new era at College of the Mainland as a generous donation from the Doyle family contributes to the major transformation and growth of the COM campus. Aside from many positive comments from executive leadership and college staff, the building channel lettering identifies the building with integrity and provides timeless clarity in wayfinding.

MY ROLE
Research, design strategy, brand strategy, wayfinding strategy, executive collaboration, conceptual illustrations, typography, project management, vendor management

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